In the center, a piece of furniture with an imposing presence stands out for its elegance and lightness, thanks to its steel columns and glass shelves. Conceived as a sculptural piece, this element is designed to be visible from the outside, across the corridor. Its refined structure gives the bags on display a floating effect, making them appear to float and creating a suggestive play of visual lightness.

Finally, a living area dedicated to welcoming customers and presenting the new collections has been included. This space, designed to enhance the products, is at the same time functional to the commercial activities of the showroom, offering a refined and welcoming environment.

FURNITURE

Iconic design pieces from the past were carefully selected to define the living space, including the black Saratoga sofa by Lella and Massimo Vignelli for Poltronova, a table by Sergio Asti for Poltronova, and Spoleto chairs by Marcel Breuer for Knoll. Chosen for their timeless design and understated elegance, these elements embody the strength and sophistication at the heart of the project. The living room is defined by a deep black hue, a reflection of Benedetta’s strong determination and character.

FINAL TOUCHES

In the final stages, the project was refined by adding essential elements like clothing racks, mobile units on wheels, hooks, and branded logos. Every detail was carefully reviewed, from the smallest hardware, like shelf screw covers, to the overall functionality of the space. We also curated the visual presentation, meticulously arranging the products within the furniture to enhance their impact. Our dedication to these finishing touches ensured a more polished and thoughtfully curated environment, reflecting the care and attention we bring to every project.

RESULTS

The new showroom has added significant value to the brand by aligning the space with Benedetta Bruzziches’ prestige and growth. The design now reflects the brand's evolution, with the space and furniture working in harmony to highlight the products without overshadowing them. Every element has been thoughtfully arranged to ensure the brand’s collections take center stage. The central living area not only enhances the welcoming atmosphere but also provides a functional space to host clients and guests. With furniture strategically positioned to create open areas, the space allows easy circulation and accommodates presentations for new collection launches. This new layout strengthens brand awareness and ensures that the showroom is both visually impactful and fully functional.